Archive for the Media Hooks Category

Good Writing Makes TV Affordable

Tuesday, March 29th, 2011 | Permalink

Here is an el cheepo Coke versus Coke Zero TV ad. All you need to shoot a commercial like this is a couple of good actors (I know you know some of them), a $150 video camera (you, or someone you know, probably already has a good enough camera to shoot this commercial) and a clever script. I can help you with the script, and as a playwright, I give producers pretty wide leeway in creating TV spots. So, turn on your speakers and see what a little creativity can do to promote your next play, or mine.

 

Theater Publicity Tip–Be Useful

Tuesday, August 3rd, 2010 | Permalink

The thing about reporters, they need content, but they don’t need you. They need content to make their readers, listeners, viewers happy, but you and your story are secondary. Your story only matters to them, if it matters to their audience. So, to make theater publicity (film publicity, any kind of publicity) work, your story has to matter to the audience.

It ain’t about you or me. It’s about THEM.

Ouch!

I’m a playwright who lives with three chronic illnesses. Wah-wah-wah! Nobody cares. I know three keys to holding down a full time job while living with three chronic illnesses. These secrets can help anyone who is crunched for time or energy. Interesting.

I write plays and ride a motorcycle. Big freakin’ woop! I’ve crashed so many times that I finally learned the secrets that every parent must teach their new driver. Interesting.

What? You say–these topic aren’t anything to do with my new play! No, they are useful topics that benefit the audience, while informing them that Rodney Robbins is a new playwright with something to say.

Try it yourself. What do you do every day, that is super easy for you, but that would be really useful for a wide range of people? Organizing? Managing people? Getting meals made in a snap? Think of serving the audience first, and promoting yourself second, and I believe you’ll get the media coverage you need.

Rodney Robbins–World’s Slowest Playwright

Monday, June 21st, 2010 | Permalink

I know, I know–I move like a sleepy old possum. If I do, it’s because I AM a sleepy old possum. You see, I have a rare muscle disorder called Periodic Paralysis and it sure seems like everything causes me to become weak or paralyzed. Sleeping too little. Sleeping too much. Doing to little. Typing too much. Even a little cold. Anything approaching too much heat. I gotta tell ya, it makes it hard to work, write plays and stories and do publicity all at the same time! The good news is that your life is probably easier.

So, drop me a line and tell me what you’ve accomplished lately. I’d especially like hear your theater publicity success stories:

  • Tell me how you got your picture in the paper
  • Tell me about your newest press release headline
  • Show me your blog entry (send a link)
  • Send a picture of you and your favorite reporter
  • Let me see you in costume
  • Send me a link to your song on YouTube.com

Publicity can be almost as much fun as live theater. So, while I’m having an off day (or six), send me something to cheer me up. I’d love to hear from you.

Rodney Robbins Philosophy of Art

Wednesday, May 12th, 2010 | Permalink

Hello. Rodney Robbins, the Singing Playwright here. I was just reading a biography of Oscar Wilde. According to Smith, the biographer, Wilde believed “the artist’s mission was to create beauty and confront injustice and do so with a flourish.” Nice.

My hero G. B. Shaw said, “My method is to take the utmost trouble to find the right thing to say, and then to say it with the utmost levity.” I like that one even better.

I’ve thought of several variations on what I do. “First you dream it up, then you write it down.” That’s a pretty good description of how I write. So is this: “I look into other worlds and write down what I see.” I also like this description of what I do, “I write fantastic stories, with realistic characters and a twist!” For more information about me, read the Rodney Robbins Fun Autobiography here.

So tell us:

  • What is your philosophy of art?
  • Your mission?
  • Your purpose?
  • What is your reason for being?
  • What tickles YOUR belly button?

Click on the “Comment” link below and share your ideas.

New Plays Need Affordable Commercials

Wednesday, May 5th, 2010 | Permalink

Here is a wonderful teaser sort of commercial put out by the Mixed Blood Theater for the play “The Elaborate Entrance of Chad Diety” by Kristoffer Diaz.

As an award winning former video producer, I can tell you, this is about the simplest commercial you can shoot. You set your lead actor up with some dramatic lighting and tell him to over act (in case you don’t realize it, you only Under Act on film or video during a closeup). Then cut this one long shot together with some nice graphics, show dates, snippets of reviews and such, and BOOM, your affordable and great looking commercial is done for very little money.

You probably have enough creative people and equipment to shoot this commercial for free. If you paid someone to do it, it should cost less than $1,000 including editing and making duplicates (dubs) for the local TV stations.  This is certainly less than a half day’s worth of production and maybe two hours of editing (including time to eat a sandwich or watch a little wrestling). Take a look at the spot and tell me what you think. If you get a chance, stop by the Mixed Blood Theater in Minneapolis, MN and watch Kristopher Diaz’s wild new play.

The Elaborate Entrance of Chad Deity from Mixed Blood Theatre on Vimeo.

Tony Awards Mean Publicity for You

Monday, May 3rd, 2010 | Permalink

The Tony Awards are almost here–showtime is 7:00 June 13, 2010. Have you pitched a photo suggestion to your local newspaper? If you haven’t, consider one of these:

  • You and your friends formally dressed for a Tony Award party
  • You dressed as your favorite Broadway character
  • You and a friend dressed as a Tony Award medallion
  • You shopping for Tony Awards foods
  • You in a turban with crystal ball making Tony predictions
  • You making Tony’s Pizza
  • You and your friends singing a Tony Award nominated song
  • Your theater management team planning a Tony party
  • You, in a park, holding a sign that reads, “Have you seen my Tony?”
  • You and a dog named Tony who is up for adoption

I’m not saying these will work, but they are fun and easy to pitch, so break out that cell phone and start calling today. For more background on the Tony Awards, click here.

Explode Your Press Release Into an Article

Wednesday, April 21st, 2010 | Permalink

You’ve written your press release and made into smaller bullet points, talking points, or verbal headings, now explode your media coverage by making your press release Bigger. Go ahead and turn it as a feature article.

Media professionals have always been busy. These days, newspaper reporters are particularly stressed. If you can provide an entire article they can publish as is, or re-brand as their own with a few tweaks and edits, I say go for it. Weekly and monthly magazines are always looking for good material. You’ve already done most of the work. To turn your press release into an article means filling in all the quotes, using a newspaper style first paragraph and being sure your story is news-readers-can-use and not self-promoting-fluff.

If your “article” doesn’t get published, no worries. It isn’t that much more work to write an article rather than an ordinary press release. On the other hand, by putting the reader first and not trying so hard to sell your story, you may end up with a feature article about your new play (or mine). If turning your press release into an article gives you a chance to explode your media coverage, I say go for it!

Use Sound Bites to Explode Your Press Release

Saturday, April 17th, 2010 | Permalink

A Legend Hits the Third Rail (6 words)

I recently watched a painful interview on a British chat show. The host was a charming and quick witted court jester. The subject was one of the most famous musical play writers of all time–a man who rarely does interviews. This was a “BIG DEAL” with lots of hype and an entire show dedicated to this man and his new show. So, what did our famous guest spend most of his time rambling on about? His cats. It was a terrible interview and really pointed out to me the difference between the ability to write well, and the ability to chat, make conversation, be entertaining and make a good TV guest who gets invited back. This theater legend, while an incredible theater writer, did not know how to think in terms of Sound Bites.

Sound Bites, Six Words or Less (6 words)

I’m a fan of Jaquie Jordan, the TV producer behind TVGuestpert.com, and one of the things she challenges her students to do is make their point in six words or less. Why? The average TV interview is 45-seconds. That’s not a lot of time to talk about your new play (or mine). So, for us mortals who don’t get whole shows dedicated to us, we can either ramble on about our cats, or learn to make our key points in six words or less. It’s okay to say more, but you need to have those catchy headlines, bullet points, quotes and snappy comebacks that carry the interviewer, and the audience, along while you take them on a ride. Verbal communication without sound bites is just too hard to follow. It’s boring. There is no rhythm. An interview needs to click along and be informative and entertaining. Sounds bites make that possible.

Practice Your Sound Bite Skills (5 words)

To practice your sound bites skills, open a free account at Yahoo! Answers, pick a topic and start practicing. Answer a question a day in six words or less. You can say more, in another paragraph, but start thinking in sounds bites or six words or less.

Headings Make Great Sound Bites (5 words)

Another way to practice sound bites is to divide your writing into headings. The headings are your sound bites. A secondary benefit of using headings in written communication is that “skimmers” will read the headings and detail oriented “readers” will read the text. You’ll get your point across and double your audience.

The more sound bites you can spit out, the LONGER you’ll stay on the air. Really.

No Boring Biographies

Thursday, April 15th, 2010 | Permalink

I’m working on my “Fun Biography” for the website, and the writing process is a hoot! I haven’t updated my autobiography in awhile, and I forgot how much fun it is to look back at the places I’ve been, remember funny stories from my past, and own up to some of the things that seems so important or embarrassing back then, but just sound kooky now. If you haven’t done this, or made your talented actors do it, you are missing out.

Let me give you one hint that is bound to improve anyone’s autobiography.

Look up the places you lived at Wikipedia. When I did this, I suddenly remembered that my home town of Walpole, MA is infamous for having a state prison. As a child, I never knew this was a supermax prison, or that it once housed the Boston Strangler (until his bleeding corps was found in the infirmary). Now I’ve got a gruesomely entertaining story to tell about my childhood. Try it yourself and see what cool things you can discover, and remember. If you’ll go ahead and try this, I’m sure you’ll become a better talk show guest, and a much more entertaining person to be around at parties.

Explode Your Press Releases

Friday, April 2nd, 2010 | Permalink

If you’ve ever written a press release, sent it to your local newspaper and gotten NO response, you need to know that the rules have changed. You still need to write press releases–they are the bedrock foundation of your publicity effort–but not for the reasons you may think!

In talking with publicity experts, I’ve learned that due to the economy, the internet and the rapidly shifting media environment, it is now a different world out there! I’m working on a free e-mail course that will teach you to explode your press releases, get the word out about your new play–or mine–and sell more tickets!

For now, you can click here and subscribe to this blog. I’ll send you a monthly update of all the new articles, including an alert with the Press Release Course is ready. You can easily unsubscribe at any time, and I won’t sell your e-mail address to anybody, ever. Subscribe now, with confidence.

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